Assoc. Prof. Dr Tran Tien Khoa has 39 years of experience in higher education. He has built and developed his career from a faculty member, progressively taking on managerial responsibilities and ultimately serving in the highest leadership role of a higher education institution – President.
Throughout his career, in every position he has held, Assoc. Prof. Dr Tran Tien Khoa has consistently placed strong emphasis on the experiences of both students and faculty members, considering these factors fundamental to enhancing the quality of teaching and training. He upholds dedication and commitment in education, provides comprehensive support for learners, and places particular importance on fostering a democratic, humane, and positive working environment. His efforts contribute to improving the well-being and sustainable cohesion of the academic community within the university.
- Ph.D. in Business Administration, majoring in Marketing and International Business, Western Sydney University, Australia
- Master of Business Administration (MBA) in International Business, Asian Institute of Technology (AIT), Thailand
- Bachelor of Engineering in Computer Engineering, Ho Chi Minh City University of Technology, Vietnam
- Brand Management
- Corporate Branding
- Marketing
- Organizational Behavior
Thao TT Nguyen, Tri D Le, Khoa T Tran, PV Nguyen (2025). Unveiling Student Decision-Making in Vietnam: The Role of CBBE and IMC Access to Higher Education. Educational Process: International Journal, 6.
Thao TT Nguyen, Tri D Le, Khoa T Tran, Hang TM Nguyen, VP Nguyen (2025). Evaluating the Influence of Integrated Marketing Communications on Brand Trust, Brand Commitment, and Brand Loyalty toward Higher Education Institutions in Vietnam. Cuadernos de Economía, 48 (136), 57-67.
Hoa DX Trieu, Phuong V Nguyen, Khoa T Tran (2025). Information Technology Capabilities Enhance Business Performance: The Role of Organisational Agility, Ambidexterity, and Regulatory Support. Asian Academy of Management Journal, 20 (1), 35-67.
Huong Que Hoang, Khoa Tien Tran*, Minh Tri Le (2025). Revealing the Nexus between Content Strategy and Student Engagement on University Facebook Pages. Review of Integrative Business and Economics Research, 14(3), 695-709.
Lieu T Nguyen, Khoa T Tran, Hoa DX Trieu (2025). The Role of Middle Management in the Public Sector’s Innovation Activities. Review of Integrative Business and Economics Research, 14(3), 447-461.
Huong Que Hoang, Khoa Tien Tran, Minh Tri Le (2024). Engaging users on university Facebook pages: insights from the uses and gratifications theory and post characteristics. Cogent Social Sciences, 10(1). 2402086.
Thang Nam Huynh, Van Phuong Nguyen, Ngan Phi Doan; Khoa Tien Tran, Tien Canh Nguyen (2024). Navigating challenges in Vietnamese enterprises: An examination of the interplay between environmental regulations, organizational innovation, resilience, learning support, and performance. PLoS ONE, 19(12), e0313075.
Phuong Nguyen, Hoa Doan XuanTrieu, Toan Bao Le, Toan Duy Le; Khoa Tien Tran (2024). The role of culture, religious belief, and subjective norm on the environmental factors and life satisfaction. International Journal of Economic Policy in Emerging Economies, 20 (3-4), 287-295.
Hoa DX, Trieu, Phuong V Nguyen, Khoa Tien Tran, Demetris Vrontis, Zafar Ahmed (2024). Organisational resilience, ambidexterity and performance: the roles of information technology. competencies, digital transformation policies and paradoxical leadership. International Journal of Organizational Analysis, 32(7), 1302-1321.
Minh Tri Ha, Khoa Tien Tran, Georgia Sakka, Zafar Uddin Ahmed (2024). Understanding perceived risk factors toward mobile payment usage by employing extended technology continuance theory: a Vietnamese consumers’ perspective. Journal of Asia Business Studies, 18(1), 158-182.
Lieu T Nguyen, Khoa T Tran, Hoa DX Trieu (2024). The Impact of Organizational Learning Facilitators on Organization Performance in The Public Sector: Testing the Role of Innovation and Optimization Activities. Review of Integrative Business and Economics Research, 13(3), 184-200.
Nga Thuy Thanh Le,; Khoa Tien Tran (2024). Predicting the intention to install solar photovoltaic panels in emerging market: The role of consumer innovativeness, knowledge, and support for government incentives. Journal of Open Innovation: Technology, Market, and Complexity,10 (4), 100423.
KV Ma, NTT Le, PV Nguyen, KT Tran (2023). Predicting the Determinants of Investors’ Intention to Purchase Tourism Real Estate Property Using TPB, Government Policy and Perceived Financial Risk. Review of Integrative Business and Economics Research, 12(4), 102-117.
MT Ha, ST Mai, TK Tran, TS Nguyen (2023). The adoption of Industry 4.0 technology and the circular economy: a solution for the sustainable development of enterprises. Journal for Global Business Advancement, 16(2), 225-249.
V Ongsakul, T Kajla, S Raj, TT Khoa, ZU Ahmed (2022). Changing tourists’ preferences in the hotel industry amid COVID-19 pandemic. Journal of Hospitality and Tourism Technology, 13(2), 295-313.
N Parameswar, S Dhir, TT Khoa, A Galati, ZU Ahmed (2022). Dynamics of the termination of global alliances: probing the past, analyzing the present and defining the frontiers for future research. International Marketing Review, 39(5), 1093-1121.
Phuong V. Nguyen, Thuong Pham, Hoa DX. Trieu, Long Lam, Khoa T Tran (2022). Opportunities and Challenges for Developing a Sustainable Software City: Lessons from Quang Trung Software City in Vietnam. Review of Integrative Business and Economics Research, 11(3), 38-60.
L Lam, P Nguyen, N Le, K Tran (2021). The relation among organizational culture, knowledge management, and innovation capability: Its implication for open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 66.
Jain, Mukesh; Dhir, Sanjay; Khoa, Tran Tien (2021). TISM modelling of social enterprise ecosystem: a study in Indian context. Journal for Global Business Advancement,13(5), 665-681.
Phuong V Nguyen, Dong Mong Nguyen, Thi Vu Anh Trinh, Khoa T Tran (2021). The roles of perception, transparency, trust and perceived social equity in enhancing citizen satisfaction in the public sector. International Journal of Trade and Global Markets, 14(2), 176-186.
Muniandy, Gangga; Anuar, Marhana Mohamed; Foster, Bob; Saputra, Jumadil; Johansyah, Muhamad Deni; Khoa, Tran Tien; Ahmed, Zafar U (2021). Determinants of sustainable waste management behavior of Malaysian academics. Sustainability,13(8), 4424.
Tri Dinh Le, Linh Le, Quynh Phan, Khoa T Tran; Phuoc V Nguyen (2021). Participating anonymous online student communities and university brand relationship outcomes. Cogent Business & Management, 8 (1), 1947558.
Khoa T Tran, Phuong V Nguyen, Nguyen Huynh Trung Pham, Xuan Anh Le (2021). The roles of transformational leadership, innovation climate, creative self-efficacy, and knowledge sharing in fostering employee creativity in the public sector in Vietnam. International Journal of Business Continuity and Risk Management, 11(2-3), 95-113.
Viput Ongsakul, Tanveer Kajla, Uju Violet Alola, Sahil Raj, Khoa Tran Tien (2021). Dynamics of Punjab state’s tourist image: a social media analytics perspective. Journal for Global Business Advancement, 14(3), 408-428.
Vikas Singla, Viput Ongsakul, Sahil Raj, Khoa Tien Tran (2021). Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception. Journal for Global Business Advancement,14(3), 312-334.
Khoa T Tran, Phuong V Nguyen, Truc Thi Thanh Vo, Thao TU Dang (2021). Overcoming barriers to achieving sustainable development at universities in Vietnam. International Journal of Public Sector Performance Management, 8(4), 381-398.
TD Le, L Le, Q Phan, KT Tran, P Nguyen (2021). Participating anonymous online student communities and university brand relationship outcomes. Cogent Business & Management, 8(1).
V Singla, V Ongsakul, S Raj, TT Khoa (2021). Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception. Journal for Global Business Advancement, 14(3), 312-334.
Tri D. Le, Nhi V. Le, Tan T. Nguyen, Khoa T. Tran, Huong Q. Hoang (2022). Choice factors when Vietnamese high school students consider universities: a mixed method approach. Education Sciences, 12(11), 779.
Khoa T. Tran, Phuong V. Nguyen (2020). Corporate social responsibility: findings from the Vietnamese paint industry. Sustainability, 12(3), 1044.
OF Genc, AHA Hasaballah, TT Khoa, V Ongsakul, ZU Ahmed (2020). Can differences be turned to positives? An empirical investigation of psychic distance, trust, and commitment in Malaysian exporters. Journal of Transnational Management, ,25(1), 71-98.
Hien TN Huynh, Phuong V Nguyen, Hoa DX Trieu, Khoa T Tran (2020). Productivity spillover from FDI to domestic firms across six regions in Vietnam. Emerging Markets Finance and Trade, 57(1), 59-75.
OS Al-Kwifi, Khoa T Tran, V Ongsakul, ZU Ahmed (2020). Determinants of female entrepreneurship success across Saudi Arabia. Journal of Transnational management, 25(1), 3-29.
Deepika Sharma, Sunali Bindra, Rashi Taggar, Sanjay Dhir, Khoa T Tran (2020). Mapping responsive retailing to identify future research trajectories. Journal for Global Business Advancement,13(5), 584-604.
