Email: prof.vikaskumar@gmail.com
Professor of management with more than two decades of university teaching and a research agenda linking marketing strategy, analytics, and organisational performance. Formerly Dean of the Faculty of Commerce & Management at Chaudhary Bansi Lal University and Affiliate Professor at Liverpool John Moores University (AACSB-accredited), he has published on customer acquisition and retention, digital marketing and firm performance, revenue management, and the use of social media analytics for competitive advantage, with books from Routledge, Wiley, Springer Nature, CRC Press and IGI Global.
- PhD, Kurukshetra University, India
- MBA, Swami Vivekanand Subharti University, India
- MSc (Computer Science), MSc (Electronics), BSc (Electronics), Kurukshetra University, India
- Entrepreneurship Educators Course, National Entrepreneurship Network in collaboration with Stanford University
- Analytics
- Digital business
- Operations
- Bohara, S., Gupta, G., & Kumar, V. (2025). Integrating artificial intelligence and consumer behavior: Insights and directions from a hybrid systematic literature review. Journal of Marketing Communications (Taylor & Francis; ABDC B).
- Ernestivita, G., Kumar, V., & Subagyo. (2025). Leveraging strategic revenue management and marketing for effective revenue diversification: Evidence from Indonesia. Journal of Revenue and Pricing Management (Springer Nature; ABDC B).
- Faisol, Aliami, S., Aswi Ramadhani, R., & Kumar, V. (2025). Industry 5.0 technologies and firm performance: Mediating role of supply chain management. EDPACS, 1–23 (Taylor & Francis).
- Mittal, S., & Kumar, V. (2024). Analyzing the role of technological capabilities and digital marketing on the performance of e-commerce-based SMEs. Indian Journal of Marketing, 54(12), 45–60 (Scopus).
- Ogunmola, G. A., Zia, A., & Kumar, V. (2024). A strategic model for attracting and retaining environmentally conscious customers in e-retail. International Journal of Information Management Data Insights, 4(2), 100274 (Elsevier).
- Nanda, P., & Kumar, V. (2023). Decision analytics for competitive advantage: Cases on using social media analytics. International Journal of Technology, Policy and Management, 23(4), 372–386.
- Kumar, V., & Nanda, P. (2022). Approaching Porter’s five forces through social media analytics. International Journal of Services Operations and Informatics, 12(2), 184–200.
- Kumar, V., & Ayodeji, O. G. (2021). E-retail factors for customer activation and retention: An empirical study from Indian e-commerce customers. Journal of Retailing and Consumer Services, 59, 102399 (Elsevier; ABDC A).
Selected Books:
- Kumar, V., & Ogunmola, G. A. (2026). Web Analytics for E-Business and Society 5.0. CRC Press. (Author)
- Kumar, V., & Gupta, G. (Eds.). (2021). Strategic Management During a Pandemic. Routledge.
- Kovid, R. K., & Kumar, V. (Eds.). (2022). Cases on Emerging Markets Responses to the COVID-19 Pandemic. IGI Global.
- Kumar, V., & Lata, M. (Eds.). (2022). The Future of E-Commerce. Nova Science Publishers.
- Kumar, V., & Lata, M. (Eds.). (2025). Chatbots and Beyond: Exploring the Future of Conversational Technology in Education. Wiley.
International Engagement:
More than 50 invited talks, keynote addresses and session chairs, including keynotes at Gunadarma University (Jakarta, 2018) and the International Conference on Education Technology, Adi Buana (Surabaya, 2015, 2016).
Faculty development facilitator on writing quality research papers at Wolkite University, Ethiopia (2017), and a regular resource person for UGC refresher courses on research methodology in India.
Presenter at the 8th International Conference on CSR and Sustainable Development, Ho Chi Minh City (2025), and co-editor of its proceedings (Springer, forthcoming).
More than 90 conference presentations; Editor of Asia-Pacific Business Review (2007–2009).