Email: hoang.nguyenviet@eiu.edu.vn
Mr Nguyen Viet Hoang is a lecturer at the Becamex Business School with academic expertise in business administration and marketing. He earned his Master of Business Administration (MBA) from the University of Economics Ho Chi Minh City.
At EIU, he teaches courses such as Business Communication, Communication Skills, and Business Research Methods. His research interests focus on branding, consumer behavior, and tourism marketing. His scholarly works have been published in Scopus-indexed journals and in the proceedings of reputable international conferences, notably the Eastern International University Scientific Conference (EIUSC).
In his teaching practice, Mr Nguyen Viet Hoang emphasizes the integration of theory and practice, fostering students’ communication competencies, research thinking, and applied capabilities to effectively navigate the contemporary business environment.
- Master in Business Administration, University of Economics Ho Chi Minh City
- Bachelor in Business Administration, University of Economics and Law, Vietnam National University HCMC
- Consumer behavior
- Tourism marketing
- Branding
Truong-Son Nguyen*, Viet-Hoang Nguyen, Thi Huong-Thanh Nguyen (co-author). 06/2024. The impact of online reviews and eWOM on impulse buying tendency: a study of Vietnamese Gen Z consumers. Journal for International Business and Entrepreneurship Development, 16(1), pp. 117-14. Inderscience Enterprises Ltd. 1549-9324. https://doi.org/10.1504/JIBED.2024.139129