Email: khang.nguyenhuu@eiu.edu.vn
Mr Nguyen Huu Khang is a lecturer in Marketing at the Becamex Business School, with a training orientation closely aligned with market practice and the rapid evolution of digital marketing. He is currently a doctoral candidate at UCSI University (Malaysia) and holds a Master of Science in International Marketing from Hult International Business School (Boston, USA).
In his teaching, he is responsible for courses in Digital Communication and Integrated Marketing Communications, and also serves as a mentor for students in industry-based projects and academic competitions. He embraces a teaching philosophy that fosters strategic thinking, proactiveness, and career adaptability in the ever-changing marketing landscape.
His research interests focus on consumer behavior, communication technology, and applied psychology. His work has been published in reputable international journals such as the Journal of Marketing Communications, Business and Professional Communication Quarterly, and Strategic Business Research.
- Master of Science in International Marketing, Hult International Business School, Boston, the U.S
- Bachelor in Business Management, University of East London, London, the U.K
- Promotion technology
- Consumer behavior
- Apllication psychology
“Phan, T. A., Nguyen, H. K., & Huynh, M. K. (2026). Paused to feel: Rediscovering the Power of static posts in influencer-driven charity. Journal of Marketing Communications, 1–18. https://doi.org/10.1080/13527266.2025.2612544
Phan, T. A., Tran, H. P., Ninh, T. T., & Nguyen, H. K. (2025). “Hey AI, should I buy this stock?” – Trust, technology, and the rise of the young investor. Strategic Business Research, 1(1), 100014. https://doi.org/10.1016/j.sbr.2025.100014″
