Email: kha.nguyen@eiu.edu.vn
Mr Nguyen Ho Nhat Kha is currently a Ph.D candidate in Management at Yuan Ze University. His research interests focus on data mining, consumer behavior, strategic management, and sustainable development.
His studies emphasize the application of data mining and advanced analytical methods to generate valuable and in-depth insights, thereby contributing to both academic knowledge and practical business management.
- PhD candidate in Management, Yuan Ze University, Taiwan
- MSc of International Business, Coventry University and International Business Academy
- Consumer behavior
- Strategic Management
- Sustainable Development
- Data mining
Phan, T. A., & Nguyen, H. N. K. (2025). Corporate Claims and Stakeholder Doubts: A Comprehensive Bibliometric Review of CSR and Skepticism. Journal of Media Ethics, 1–16. https://doi.org/10.1080/23736992.2025.2555327.
Phan, T. A., & Nguyen, H. N. K. (2025). Business Communication’s Role in Green Marketing: Mitigating Greenwashing for Vietnamese Gen Z. Howard Journal of Communications, 1–15. https://doi.org/10.1080/10646175.2025.2590042.
Nguyen, Ho Nhat Kha., Nguyen, Viet Hoang. 11/2023. Factors affecting eWOM engagement: a study of purchase intentions on social media platforms. EIUSC proceedings.
Nguyen, Ho Nhat Kha., Nguyen, Tung Nhan., Huynh, Minh Binh. 11/2024. Determinants of Binh Duong’s Gross Regional Domestic Product Per Capita. VEAM Conference.
