Email: yen.nguyenthiphuong@eiu.edu.vn
Ms Nguyen Thi Phuong Yen is a lecturer in Hospitality Management at the Becamex Business School. She holds a Master’s degree in Tourism Marketing Management from Bournemouth University (United Kingdom) and an MBA in Hospitality Management from Les Roches Global Hospitality Education (Switzerland), graduating with Distinction.
Her teaching focuses on contemporary tourism and hospitality management, service experience design, event marketing, and integrated marketing communications, with an emphasis on sustainability and digital transformation. Drawing on practical experience in the service industry and a global perspective shaped by her international education, she adopts a teaching approach that closely integrates theory with industry practice.
In the classroom, Ms Nguyen Thi Phuong Yen advocates a philosophy of sustainable tourism and hospitality development, placing people at the center while fostering students’ professional competencies and responsible leadership mindset.
- Master of Science Tourism Marketing Management, Bournemouth University, Bournemouth, United Kingdom
- Master of Business Administration (Hospitality Management), Les Roches Global Hospitality Education, Bluche, Switzerland
- Postgraduate Diploma in Hospitality Management, Les Roches Global Hospitality Education, Bluche, Switzerland
- Bachelor in Commerce, RMIT University, Ho Chi Minh City, Vietnam
- Tourism and hospitality
- Smart tourism/ hospitality
- Technologies in tourism and hospitality
- Sustainable tourism/hospitality
- Regenerative tourism/hospitality
- Senior tourism, healthy ageing, intergenerational interaction in tourism
Nguyen, T. P.-Y., Nguyen, T. H.-T., & Nguyen, H. S. (2026). Transforming senior tourism through the metaverse: A systematic review and strategic Implications for healthy ageing. Strategic Business Research, 2(1), 100060. https://doi.org/https://doi.org/10.1016/j.sbr.2026.100060.
Kang, S. W., Cheah, K. Y., & Nguyen, T. P. Y. (2023). Aspect-based sentiment analysis from hotel guests’ online reviews: Case study of two branch hotels in Binh Duong, Vietnam. In Proceedings of the Eastern International University Scientific Conference 2023 (EIUSC 2023) (pp. 87–96). VNUHCM Press. ISBN 978-604-479-252-1. https://eiusc.eiu.edu.vn/wp-content/uploads/2024/04/EIUSRC_2023_Posted.pdf.
Kang, S. W., Nguyen, T. P. Y., & Cheah, K. Y. (2025). What do guests really want? Conjoint analysis of wellness, dining, sustainability, and technology in hotels. In Proceedings of the Eastern International University Scientific Conference 2025 (EIUSC 2025)
Nguyen, T. P. Y., Nguyen, T. H. T., & Nguyen, H. S. (2025). Converging realities: A systematic review of metaverse technologies for healthy aging and digital tourism inclusion (2020–2025). In Proceedings of the Eastern International University Scientific Conference 2025 (EIUSC 2025).
University-level project: Nguyen Thi Huong Thanh, Nguyen Thi Phuong Yen, Nguyen Hoang Sy. From Extended Reality to Metaverse: Mapping Applications, Challenges, and Future Directions for Heathy-Ageing Tourism Experience (2015–2025). EIU.BBS.T.2025/014-A. Eastern International University. Member. 09/2026.
University-level project: Kang Seung Won, Nguyen Thi Phuong Yen, Cheah Kuan Yean. Guest preferences for wellness, technology, and sustainability: A conjoint study of hotel attributes. EIU.BBS.T.2025/013-A. Eastern International University. Member. 09/2026.
University-level project: Dimitrios Buhalis, Daisy Fan, Shiva Ilkhani Zadeh, Nguyen Thi Phuong Yen. Smart Leisure and Active Ageing. BUBS2023-Grant. Bournemouth University Business School. Member. 12/2024.
