Ms My Khanh Huynh is a Lecturer in Marketing at Becamex Business School, Eastern International University (EIU), Vietnam. She is currently a doctoral candidate in the Doctor of Business Administration (DBA) program at UCSI University, Malaysia, and holds an MSc in International Marketing from Sheffield Hallam University, United Kingdom, graduating with distinction.
Her research focuses on consumer behavior, marketing communications, and AI-assisted marketing, with a particular interest in experiential learning and digital contexts. Her work examines how marketing strategies and communication approaches influence consumer decision-making.
Her research has been published in international peer-reviewed journals, including the Journal of Marketing Communications, Business and Professional Communication Quarterly, Journal for International Business and Entrepreneurship Development, and Strategic Business Research. In her teaching, she emphasizes practice-oriented and experiential learning to develop students’ critical thinking and professional competencies in marketing and business.