Email: thanh.nguyenthihuong@eiu.edu.vn
Dr Nguyen Thi Huong Thanh is a lecturer in Marketing in the Becamex Business School, with continuous teaching and professional engagement since 2016. Throughout her academic career, she has been responsible for delivering a range of core courses in marketing and business administration. She consistently innovates her teaching practices through an application-oriented, student-centered approach, emphasizing the integration of academic theory with real-world business contexts.
In addition to her teaching responsibilities, Dr Nguyen Thi Huong Thanh has made significant contributions to strengthening university–industry linkages by implementing practice-based learning projects. These initiatives provide students with early exposure to professional environments while fostering strategic thinking and problem-solving capabilities. She is also actively involved in teaching, supervising, and mentoring students in academic research activities, supporting them throughout the entire research process, from idea generation and topic development to methodological design and the completion of academic reports. Through these efforts, she contributes to enhancing students’ research competence, critical thinking skills, and readiness for advanced academic pursuits or specialized professional career pathways.
- PhD Business Administration (specialization in Marketing), International University, Vietnam National University
- MSc. International Marketing, Sheffield Hallam University, United Kingdom
- Bachelor of Business Administration (specialization in Business Management), International University, Vietnam National University
- Consumer behavior
- Tourism marketing
Gia Hoang, T., Hoang, C. V., Vu, N. H., Nguyen, G. T. N., & Nguyen, T. T. H. (2020). How can scientists and engineers contribute to organisational sustainability reform?. Social Responsibility Journal, 16(6), 827-841.
Ha, M. T., & Nguyen, T. H. T. (2023). Recovery of international destination image and its consequence on trust and travel planning behaviour towards online generated contents in Vietnam. Journal of International Business and Entrepreneurship Development, 15(1), 61-88, DOI:10.1504/JIBED.2023.131467
Ha, M. T., Nguyen, T. H. T., Tran, M. T., & Nguyen, S. T. (2023). Online-generated contents fostering travel destination image formation: evidence in Vietnam during COVID-19 pandemic recovery. Journal for International Business and Entrepreneurship Development, 15(2), 295-323, https://doi.org/10.1504/JIBED.2023.132874
Ha, M. T., Nguyen, G. D., Nguyen, T. H. T., & Thi Nguyen, B. D. (2023). The use of dietary supplements and vitamin consumption during and after the Covid pandemic in Vietnam: a perspective of user-generated content. Humanities and Social Sciences Communications, 10(1), 1-12. https://doi.org/10.1057/s41599-023-02340-3
Phan, T. A., Nguyen, T. H. T., & Nguyen, M. C. (2023). Facebook user-generated content and tourists’ destination intention in Vietnam. Journal for Global Business Advancement, 16(4), 559-581. https://doi.org/10.1504/JGBA.2023.141425
Dao, T. H. T., Khanh-Huynh, M., Nguyen, T. H. T., & Nguyen, G. D. (2024). Encouraging patients to use healthcare services through social sharing platforms-the case of clinics in Vietnam’s Mekong Delta provinces. Journal for International Business and Entrepreneurship Development, 16(2), 261-287. https://doi.org/10.1504/JIBED.2024.141310
Nguyen, T. H. T., Vo, V. B., & Ta, M. T. (2024). Effects of online-generated content on consumer engagement across post-pandemic pre-travel stage among young domestic tourists in Vietnam. Journal for International Business and Entrepreneurship Development, 16(1), 63-85. https://doi.org/10.1504/JIBED.2024.139135
Phan, T. A., Nguyen, T. H. T., & Nguyen, C. (2025). “Hey AI, What Should I Eat?” Navigating Skepticism and Trust in AI-Powered Meal Recommendations Through Personalized Persuasion. International Journal of Human–Computer Interaction, 1-13. https://doi.org/10.1080/10447318.2025.2575098
Nguyen, T. H. T., Huynh, M. K., & Phan, T. A. (2025). Zillennials’ Digital Quest: Understanding Information Seeking Behavior for Travel Decisions Through User-Generated Content. Strategic Business Research, 100022. https://doi.org/10.1016/j.sbr.2025.100022
Nguyen, T. P. Y., Nguyen, T. H. T., & Nguyen, H. S. (2026). Transforming Senior Tourism Through the Metaverse: A Systematic Review and Strategic Implications for Healthy Ageing. Strategic Business Research, 100060. https://doi.org/10.1016/j.sbr.2026.100060
Research project:
- From extended reality to Metaverse: mapping application, challenges, and future directions for healthy-ageing tourism experiences (2021-2025)
