Email: cindy.nguyen@eiu.edu.vn
Dr Cindy Nguyen is a lecturer specializing in Marketing. She holds a Ph.D. in Marketing from RMIT University and a Master’s degree from Virginia Commonwealth University.
With a strong academic foundation and extensive industry insight, her research interests focus on corporate social responsibility, sustainable marketing, green tourism, consumer behavior, and digital marketing. Her teaching and research activities examine how businesses build brand value and effectively adapt to the rapidly evolving digital business environment.
In her teaching, Dr. Cindy Nguyen emphasizes bridging theory and practice, fostering students’ strategic thinking, analytical skills, and practical competencies, thereby equipping them to meet the demands of today’s dynamic labor market.
- PhD In Management Royal Melbourne Institute of Technology (RMIT) Saigon South Campus
- Masters of Business Administration, Virginia Commonwealth University, United States of America
- Bachelor of Science Business Administration and International Management, Virginia Commonwealth University, United States of America
- Corportate Social Responsibility
- Sustainable Marketing; Green tourism
- Consumer Behaviour; Digital marketing
Phan, T. A., Nguyen, T. H. T., & Nguyen, C. (2025). “Hey AI, What Should I Eat?” Navigating Skepticism and Trust in AI-Powered Meal Recommendations Through Personalized Persuasion. International Journal of Human–Computer Interaction, 1–13. https://doi.org/10.1080/10447318.2025.2575098 (SSCI)
