On July 10, Eastern International University (EIU) hosted a seminar titled “Masterclass & Panel Discussion: How to Align Corporate Social Responsibility with Business Goals in Supply Chains”.
Prof. Fang Xin from Singapore Management University speaks on CSR integration trends
At the event, Professor Fang Xin from Singapore Management University delivered insightful and practical analyses to EIU’s lecturers, staff, and students on the emerging trend of integrating Corporate Social Responsibility (CSR) into supply chain operations. According to Professor Fang, CSR should not be treated as a supplementary factor, but rather as a core pillar of a company’s overall business strategy. When enterprises effectively embed social goals throughout their operations—from supplier selection, production process control, to distribution methods—they not only optimize performance but also make meaningful contributions to the sustainable development of communities and society at large.
Mr. Hiep Ho – Health, Safety, and HR Manager, Nike Vietnam shares insights at the event
During the panel discussion, speakers analyzed current trends shaping CSR—ranging from increasing demands for environmental and labor transparency to the restructuring of supply chains in response to new ethical standards. In today’s rapidly evolving global market and supply networks, CSR is no longer a symbolic concept. It is becoming a critical factor that enables businesses to maintain reputation, attract talent, and pursue sustainable growth.
Speakers engaging in the panel discussion
This event once again affirmed EIU’s commitment to bridging academia and industry. Through their participation, students gained exposure to modern management thinking, broadened their understanding of global CSR models, and engaged directly with experts in sustainable development and supply chain management. The real-world insights shared at the event also helped students better recognize their future roles in the workplace—where social responsibility is an integral part of professional duties./.
