Program
Bachelor of Business Administration
Length of time
4 years
Program code
7340101
Tuition fees
VND 46.000.000/year*
Accumulation Credit
195 credits
(quarter system – 3 semesters/year)
Introduction
4 years
195 credits (quarter system – 3 semesters/year)
VND 46.000.000/year*
*Tuition fees do not change throughout the academic year *Tuition does not include English tuition in the first year (if any)
The Business Administration program at Eastern International University (EIU) is designed to align with the demand and requirements from the labor market and society, to cultivate high-quality human resources in business administration, fostering interdisciplinary integration, experiential learning, active engagement with businesses, and community impact. Through hands-on experiences, multidimensional thinking, and impactful projects, graduates of this program emerge as well-rounded, autodidactic, socially responsible professionals, managers, and entrepreneurs capable of driving positive impact in the global business landscape.
The program is delivered entirely in English. To ensure that students meet a minimum IELTS level of 6.0 before starting the major, the EIU Language Center offers English training course.
Concentrations in the Business Administration program:
1. Accounting
At the Becamex Business School (BBS), the Accounting concentration provides students with introductory, intermediate, and advanced courses in financial accounting, management accounting, and basic theories of both International and Vietnamese accounting standards.
Accounting graduates are able to understand the importance of accounting systems in businesses. They develop the ability to interpret, analyse, and evaluate financial information; and make appropriate management decisions in the context of globalization and economic integration.
Graduates can also perform corporate financial management in order to maximize corporate value from the shareholders’ point of view. With solid knowledge and professional skills in accounting and financial management, BBS students are qualified to serve the community in accounting.
2. Finance
The Finance concentration provides students with the crucial knowledge and skills necessary to work in the financial sector. Specifically, students learn how to apply both theoretical and practical knowledge to help individual investors or businesses make sound financial decisions.
Students will also understand the impact these decisions have on individual organizations, as well as the overall market. In addition, students learn about the roles and operating mechanisms of the financial system. Finance students graduating with a solid foundation of knowledge can assume a variety of positions in businesses and financial institutions.
3. Marketing
Are you interested in branding? Do you enjoy developing new products or new sales strategies? Do you want to go to different places, meet new people and learn how customers make purchasing decisions? If your answer is yes, the Marketing concentration at EIU’s BBS is a great place to start.
With the rapid development and expansion in the Vietnamese economy, many companies are looking for human resources with knowledge and experience in Marketing to bring their brands to customers. With a Marketing concentration, students will have many opportunities to work abroad.
Students have the opportunity to gain real-world experience through business projects, corporate training, and authentic case studies. At EIU, professors from around the world (e.g. Singapore, the USA, and Europe) regularly come to directly teach our students, creating opportunities for students to experience a variety of learning methods.
4. Innovation and Entrepreneurship
The Innovation and Entrepreneurship concentration at the BBS of EIU focuses on exploiting and developing innovative thinking and entrepreneurial abilities for students either establishing a new business or working at an established enterprise. We encourage students to develop the ability to recognize the opportunities around them and hone their critical thinking skills to create new values.
Students in the Innovation and Entrepreneurship concentration can experience the entrepreneurial journey over seven courses – including finding opportunities, establishing a new business, stimulating business growth, financing a business, and managing profits. Then, the students will apply all of their expertise and skills to complete their capstone projects.
The Innovation and Entrepreneurship concentration at EIU, together with the Becamex Business Incubator (BBI), aspires to foster the entrepreneurship spirit among young people and create an energetic entrepreneurial community with innovative thinking.
5. Human Resources Management
The Human Resources Management concentration provides students with knowledge and skills focusing on all activities to attract, develop, position, reward, and retain talented people to help a company achieve its business goals.
6. Supply Chain Management
Supply chain management includes the planning and management of sourcing and procurement activities, as well as transforming and managing logistics operations on a global scale.
Vietnam has experienced remarkable economic growth as it is integrating deeper and deeper into the world economy. Foreign investment in manufacturing and trade has helped Vietnam join the global manufacturing and distribution supply chains. In this paradigm shift, leading companies require graduates who can solve supply chain-related business problems in a sustainable manner and optimize business performance through innovation.
The Supply Chain Management concentration at Becamex Business School not only provides comprehensive courses with constantly updated knowledge, but also creates the optimal conditions for students to participate in practical content such as field trips, internships, simulations, projects with businesses, and consulting.
7. Hospitality Management
Hospitality Management is one of the fastest-growing and most challenging professions in the world today – with many job opportunities. The Hospitality Management concentration at EIU uses practical teaching methods that provide students with not only academic knowledge and qualifications, but also the skills and the ability to adapt to the workplace. The knowledge and teaching methods are tailored to meet the needs of different professions in the Hospitality industry and the demands of potential employers.
8. Business Analysis
The Business Analytics concentration is the combination of information technology (IT) and economics – management – business. The program provides in-depth and modern knowledge of statistical tools combined with IT, focusing on economic and business analysis on digital platforms.
Students majoring in this concentration are equipped with knowledge and skills to solve practical economic and business problems, especially in data analysis using modern tools. They learn how to forecast and propose smart business strategies, suitable to the context of digital economic development and international integration requirements.
ABOUT Becamex Business School
The Becamex Business School provides students with comprehensive knowledge in commercial business, equipping them with the flexibility to adapt to the ever-changing demands of the business community and build a successful career in the field.
Program Highlights
Interdisciplinary integration for holistic development: The Business Administration program at EIU is designed to integrate interdisciplinary knowledge from fields such as Accounting, Finance, Supply Chain Management, Entrepreneurship, Marketing, Human Resource Management, Hospitality Management, and Business Analytics, enabling students to develop multidimensional thinking and prepare for the challenges of the global business environment.
Experiential learning with real-world application: The program emphasizes experiential learning by providing students with opportunities for practical experience and internships at various domestic and international organizations. Students engage in real business cases and simulated scenarios, allowing them to sharpen their critical thinking, analytical, and creative skills. This hands-on approach ensures they are well-prepared to adapt to the actual working environment immediately after graduation.
Real-world business practice and community projects: At EIU, students are given opportunities to participate in practical projects and community-based initiatives from the early stages of their studies. Through Capstone Projects, they work directly with businesses to solve real-world problems, allowing them to enhance their practical skills while making a positive impact on both the business community and society.
In-English instruction and global skill development: The Business Administration program is delivered entirely in English, ensuring that graduates have the language, professional and technical competencies needed in the global business environment. Students are trained in EIU’s English Center to ensure that 100% achieve a minimum IELTS score of 6.0 before entering the primary and specialized courses, helping students to be more confident when participating in the international labor market, and develop global skills in a multicultural environment.
Closely connecting with business leaders, cultivating leadership and social responsibility: The program regularly provides opportunities for students to meet with business leaders and renowned professors, participate in seminars, and undertake practical business projects. These experiences not only help students accumulate valuable knowledge and skills but also inspire them to become socially responsible professionals, managers, and entrepreneurs capable of driving positive change in the global business landscape.
Program learning outcome
After completing the program, students will achieve:
- PLO1. Synthesize the theories, models, and frameworks of political science and business administration, by using an interdisciplinary approach and hands-on experience, to deliver long-term prosperity to the community.
- PLO2. Apply expertise in specialist business areas, including accounting, business analytics, finance, human resources, marketing, hospitality, supply chain management, and entrepreneurship to make efficient decisions to solve business issues.
- PLO3. Appraise contemporary business challenges and opportunities across diverse organizations, industries, and cultures in a digitally transformed landscape.
- PLO4. Compile practical insights and real-world experiences within the interdependent business environment to create a positive influence on the community.
- PLO5. Solve practical business issues using appropriate concepts, theories, and techniques with a diversified and global perspective.
- PLO6. Integrate critical and design thinking to handle complex business challenges within a global dynamic economy.
- PLO7. Integrate computer applications and digital technology advancement for business research and decision-making in the information-based business environment.
- PLO8. Develop various business communication modalities to effectively convey ideas and promote global interactions.
- PLO9. Construct leadership, influencing, team building, and people and project management skills for effective international collaboration.
- PLO10. Execute independent research and projects by integrating advanced business theories, analytical methods, and data analysis techniques through hands-on learning in the expertise fields.
- PLO11. Commit to a strong sense of personal and professional development; self-management, planning and monitoring capabilities; working autonomously or collaboratively within a team; responsibility; adaptability/resilience; and lifelong learning aligning with social standards.
- PLO12. Maintain long-term economic, social, and environmental sustainability to promote the long-term well-being and prosperity of the community.
facilities
Students can use facilities, data, and figures for research, teaching of courses, subjects, practice, internship, etc. in the training program at enterprises and hospitals such as:
- Becamex IDC,
- Vietnam – Singapore Industrial Park Joint Venture Company,
- VNTT Media and Technology Joint Stock Company,
- Becamex International Hospital,
- My Phuoc Hospital,
- Smart City Operation Center, …
Study Environment
Career Opportunities
1. Accounting
Accounting graduates can work in all types of business organizations, including accounting firms, corporations, government organizations, small and medium-sized businesses, and non-profit organizations. Careers in accounting can range from entry-level to executive-level positions in a variety of areas such as auditing, budgeting, investigative accounting, management accounting, mergers and acquisitions, or tax accounting. Today, the accounting profession is highly promising and offers countless career opportunities for students.
2. Finance
Graduates in finance have the opportunity to work for auditing firms, banks, and financial companies. They are capable of undertaking any finance related position at the Ministry of Finance, or local and foreign financial agencies. Graduates can choose from academic careers, consulting for investment, financial risk management, and other financial services.
3. Marketing
The Marketing concentration opens many future career doors to students. Graduates can work in a variety of fields such as market development, brand and product ambassadors, sales, community relations, media agents, and events.
4. Innovation and Entrepreneurship
Many professions, including entrepreneurship and consulting companies, seek Innovation and Entrepreneurship students because of their critical thinking skills and ability to identify opportunities. Manufacturing and information technology companies place their focal point on innovation and ideas. Meanwhile, the finance industry is looking for graduates with solid knowledge of investment appraisal under various standards and frameworks. Public institutions or universities that focus on innovative activities are also ideal destinations for Innovation and Entrepreneurship graduates.
5. Human Resources Management
Graduates from Human Resources Management have a wide range of career options. Some of these include internal and external HR positions in fields such as general human resources management, job analysis, recruitment and “headhunters”, brand development for recruitment firms, training and development specialists, talent management, performance management, compensation and benefits management, labor relations, human resources information system (HRIS), and global human resources management.
6. Supply Chain Management
Supply Chain Management graduates have many career opportunities to explore, including international sourcing and purchasing procurement, international transport and logistics, production planning and control, and building optimal business models in many industrial fields.
7. Hospitality Management
Hospitality graduates can develop careers in the hospitality industry and service-related fields. They can work in a variety of areas such as housekeeping, front-of-the-house, food and beverage operations, sales, or marketing. They can also work as members of the administrative management team at hotels, catering establishments, travel agencies, tourist attractions, medical services, insurance companies, and other businesses with at least 50% of activities related to intangible services or interaction services – customer care.
8. Business Analysis
Graduates have the opportunity to develop their careers from specialists to managers in governments, businesses, and organizations in many fields such as e-commerce, digital marketing, etc. In addition, students can also start a business in data services, economic and business strategy consulting.
Alumni sharing
Phan Hoang Lam
Cohort: 3
Becamex Business School
Job: PhD Researcher in Business, Management, and Marketing at Nottingham Trent University, United Kingdom
“EIU has been with me in a very special way. I had the opportunity to start working full-time at EIU’s Office of Corporate Communications even before graduation. During my four years of study at the Becamex Business School, in addition to gaining solid foundational knowledge in Marketing, I also developed essential soft skills such as presentation, teamwork, and project management. Thanks to that, I have been able to effectively apply these knowledge and skills, together with my colleagues, to successfully carry out communications and marketing activities, supporting the admissions process and promoting EIU’s image to the community.”
Ho Thi Phung Hoang
Cohort: 1
Becamex Business School
Job: Human Resources Executive Advisor, TikTok Technology Co., Ltd
“I am truly proud to be one of the first students of EIU. Throughout my time at the university, I was encouraged and supported to take part in many competitions, events, and clubs. These activities not only gave me valuable experiences but also helped me sharpen my skills and gain practical knowledge.”
Le Hai Phung
Cohort: 2
Becamex Business School
Job: Co-owner of Nam Cuong Leather Shoes
“I truly want to thank the academic program at EIU, because it gave me the knowledge and experience that became the foundation for effectively running a business in the real world.”
Pham Huu Tien
Cohort: 2
Becamex Business School
Job: Fund Manager at BIDV Securities Joint Stock Company (BSC)
“Four years of studying at EIU completely changed my future. From a student who started from zero in English, I graduated from EIU with strong practical skills and the confidence to communicate fluently in English.”
Pham Le Vu
Cohort: 1
Becamex Business School
Job: CEO of PCV Talent Academy
“I am always proud to be a student of EIU’s first cohort. During my time at the university, I had the opportunity to experience an environment that nurtured community values, encouraged personal growth, and fostered confidence, ambition, and passion in my work.”
Nguyen Quyet Tien
Cohort: 4
Becamex Business School
Job: Business Manager at AIA Exchange
“The reason I chose EIU is because I realized it offers a very supportive environment, both in terms of its academic programs and its faculty. After experiencing the ‘A Day as an EIU Student’ program and learning in detail about the curriculum—especially the fact that all courses are taught entirely in English—I decided that this would be the place for me to study and grow during my university years. Later on, when I started working, I found that having a strong command of English became one of my greatest advantages. In addition, the soft skills I had been trained in at EIU, such as presentation, critical thinking, and logical reasoning, have also been incredibly valuable in my professional life.”
