MASTER OF BUSINESS ADMINISTRATION (MBA) - EIU
Key information
- Program duration: 18–21 months
- Mode of study: Full-time
- Location: Eastern International University (EIU)
- Intake: May 2026 (Cohort 1); October 2026 (Cohort 2)
- Application period for Cohort 1: 26/02/2026 - 31/3/2026
Enhancing strategic thinking and accelerating career advancement through a practical training model integrated with pioneering management knowledge, innovation, digital transformation, and sustainable development in the MBA program at Eastern International University.
Overview
The Master of Business Administration (MBA) program at Eastern International University (EIU) is delivered through an experiential learning model that enables learners to develop strategic thinking and enhance practical experience, enabling them to lead organizations toward growth and innovation. The program strengthens participants’ knowledge in core business disciplines including accounting, finance, marketing, operations management, strategic management, and organizational behavior while also providing essential competencies in emerging areas such as entrepreneurship and sustainable development, digital transformation, and artificial intelligence (AI).
The MBA curriculum at Eastern International University is developed in accordance with international standards, with a strong emphasis on applying interdisciplinary knowledge to solve real-world business problems. Accordingly, learners are equipped to lead organizations responsibly and creatively apply advanced technological solutions (AI, big data analytics) to generate sustainable value in a VUCA (Volatile, Uncertain, Complex, Ambiguous) business environment. In particular, learners enhance their practical experience through leadership development activities derived from real corporate projects throughout the program.
A Professional Learning Environment with Extensive Career Development Opportunities
A Professional Learning Environment with Extensive Career Development Opportunities
Learners are provided with access to and opportunities to leverage the University’s system of applied research and innovation centers.
Eastern International University has developed a comprehensive network of centers that support training and applied research in business and management, aiming to enhance learners’ leadership capabilities and professional skills.
- The Innovation Center promotes the application of interdisciplinary knowledge to address real-world business challenges.
- The Becamex Business Incubator serves as a launchpad for entrepreneurial ideas, providing professional mentoring, initial resource support, and an experimental environment for learners.
- The Becamex Business School is staffed by Associate Professors and PhD-qualified lecturers who graduated from reputable universities worldwide and possess extensive practical experience.
- The EIU Foreign Language Center, with a team of highly experienced international instructors, supports learners in developing applied English proficiency and achieving internationally recognized English language certifications.
Experiential Learning Model and Strong Industry Engagement
Teaching and learning activities at Eastern International University are designed with a strong application-oriented approach, featuring “real case studies” drawn directly from enterprises operating within industrial parks and the Becamex ecosystem. Through the activities of the Office of Community Engagement (OCE), learners have opportunities to participate in networking programs, site visits to successful business management models, practical projects, and competitions that apply knowledge to solving real business problems, such as Business Case Competitions. These activities provide valuable opportunities for learners to develop analytical thinking, managerial competence, and decision-making skills in real business environments.
Access to Professional and Industry Networks
The program regularly organizes events featuring practical success stories in business management and professional development, including talks, workshops, and seminars featuring faculty members, domestic and international experts, and business leaders. Through these activities, learners can expand their professional networks and gain insights from real-world practice, equipping themselves with a solid foundation for personal career development.
Who Are the Ideal Candidates for This MBA Program?
The program is designed for the following prospective learners:
Who Are the Ideal Candidates for This MBA Program?
The program is designed for the following prospective learners:
Managers Leading Teams
You currently hold a managerial role in manufacturing, commercial, or service enterprises, where your daily work requires timely, accurate decision-making under increasing pressure on costs, resource management, and operational efficiency. Therefore, possessing a solid foundation in professional management, a comprehensive strategic perspective, and a strong understanding of modern technologies and digital transformation is essential for success in such a challenging environment. Recognizing these needs, the MBA program is designed to accompany and support you in developing into an effective and outstanding leader.
High-Performing Specialists Aspiring to Become Future Leaders
You may come from a background in engineering, technology, or business administration. While you are performing well in your current role, you increasingly recognize that higher-level positions require more than narrow functional expertise. You seek a deeper and broader understanding of how organizations operate as integrated systems, enabling you to make decisions that combine insights from finance, human resources, and strategy. This MBA program supports your transition from a “specialist mindset” to a “leadership mindset,” enhancing your confidence in working across multiple functions and preparing you for more senior managerial roles.
Entrepreneurs and Successor Generations Bearing Responsibility for Business Growth
You are a business owner or a successor in a family enterprise. While your business may be operating stably, you recognize that experience alone is insufficient to achieve structured and sustainable growth. You require a strong understanding of modern governance systems, a clear strategic direction, and the ability to leverage tools that drive business expansion. This MBA program not only provides knowledge but also enables you to critically reflect on your organization, identify areas for improvement, and develop a long-term, sustainable development pathway for your business.
Alumni Seeking Advanced Personal and Professional Development
If you are an engineer or a bachelor’s degree graduate aiming to accelerate your career and prepare for leadership roles in a competitive environment, the MBA program at EIU offers an ideal pathway to achieve these goals. The program is designed to deepen your expertise in areas such as Marketing, Finance, and Business Analytics, going beyond undergraduate foundations to explore emerging trends including entrepreneurship, sustainable development, digital transformation, FinTech, ESG investing, and artificial intelligence. This ensures you enter the labor market with a strong, differentiated competitive advantage.
If you are an EIU alumnus, proud of your academic journey and eager to once again experience learning and research at your alma mater-this time at a higher level-within a modern campus renowned for its green, open, and healthy environment in Ho Chi Minh City, then this MBA program represents an ideal choice for you.
Aspiring Entrepreneurs
While you may be nurturing entrepreneurial ambitions, you do not need a fully developed business idea at this stage. What you possess is curiosity, a desire to explore opportunities, and a motivation to build something of your own. You understand that entrepreneurship requires more than inspiration-it demands a solid foundation of knowledge to mitigate risks and make informed decisions. This MBA program fosters your mindset, equips you with essential tools, and provides exposure to real-world environments, enabling you to gradually shape and realize your entrepreneurial journey.
Professionals Seeking a Career Transition and Growth in a Globalized Context
You have completed your undergraduate education and gained work experience, yet feel that your career progression has slowed or reached a plateau. You recognize that advancing into higher managerial roles requires reinforcing your foundations in leadership, management, and strategic thinking. This MBA program offers an opportunity to re-equip yourself with knowledge, broaden your perspectives, build a long-term competitive advantage, and prepare for sustainable, confident career advancement.
PROGRAM CURRICULUM
The Master of Business Administration (MBA) program is designed to build a solid foundation in core business disciplines while offering flexibility through specialized development tracks. The curriculum integrates rigorous academic standards with a strong emphasis on practical application.
The program comprises 92 credits (excluding the Pre-MBA program) and is delivered over 21 months under a quarter-based system at Eastern International University. The program is organized into seven quarters, each lasting 12 weeks. Classes are scheduled on weekends to accommodate working professionals.
Under the credit-based structure, learners may shorten the study duration to 18 months by completing six semesters, each consisting of 12 weeks with four class sessions per week.
The program structure is as follows:
Pre-MBA Program
- Core knowledge areas: Accounting, Finance, Marketing, Operations Management, Quantitative Methods.
- Supplementary knowledge: Study and research skills for postgraduate education; application of artificial intelligence tools in learning and academic research.
Core Interdisciplinary Modules
Four highly interdisciplinary and practice-oriented modules enable learners to master essential business functions. These modules are designed to develop strategic thinking, financial capability, and competencies in organizational operations management.
Leadership, Strategy & Financial Acumen (12 credits)
This module adopts an integrated model encompassing three essential domains: Accounting, Leadership, and Strategy including to develop core competencies for effective managerial decision-making in complex organizational contexts. These three domains are not taught separately; instead, they are delivered concurrently within the same quarter by three subject-matter lecturers who work closely together to connect and integrate knowledge.
Through this approach, learners not only acquire the ability to read and interpret financial statements, manage budgets, and utilize accounting data, but also understand how such information informs strategic thinking and real-world leadership decisions. In parallel, the module examines how leaders influence organizational performance through individual motivation, team dynamics, and change management capabilities-all situated within a unified decision-making context rather than fragmented bodies of knowledge.
Global Markets, Investment & Analytics (12 credits)
This interdisciplinary module focuses on the global economy by integrating international economics, financial markets, and data analytics. Learners develop the ability to analyze market signals, evaluate investment opportunities, and measure economic risk using methods such as time-series analysis and financial modeling. Case studies and applied data projects provide hands-on experience, enabling learners to apply knowledge to analysis and decision-making in real business contexts.
Performance Management & Strategic Marketing (12 credits)
This module offers an integrated approach to performance management and strategic marketing by aligning human resource management, operations, and marketing within a coherent managerial framework. Learners explore how to connect people, processes, and customer strategy to achieve organizational objectives and drive sustainable growth.
Through case studies and group projects, the module emphasizes talent development and management, operational optimization, and the application of market insights to design effective, customer-centric solutions. Upon completion, learners are equipped to design and implement strategies that align internal organizational effectiveness with success in external markets.
Sustainability, Innovation & Digital Transformation (12 credits)
This module focuses on the dynamic intersection of corporate financial strategy, sustainability, and digital transformation. It examines how financial strategies are evolving to integrate Environmental, Social, and Governance (ESG) considerations, and how digital transformation enables organizations to adapt and remain resilient in rapidly changing environments. Through applied learning and practical case studies, learners develop the capability to lead sustainable innovation and drive long-term value creation in an increasingly digitalized economy.
Other Courses
Philosophy (6 credits)
This is a compulsory course that provides learners with knowledge of the most general laws governing nature, society, and human thought. The course develops logical reasoning, critical thinking, and coherent argumentation skills, enabling learners to analyze and evaluate diverse perspectives on the nature of objective reality.
Elective Courses (16 credits)
Learners may personalize their development pathway by selecting four elective courses, each worth four credits, from specialized tracks. Learners may focus deeply on a single discipline or combine courses across different tracks to broaden their skill sets.
Marketing Track Electives
- Marketing Research: Provides an in-depth understanding of the full research process from problem identification to data-driven insights. Learners gain hands-on experience in survey design and in applying statistical techniques to address marketing challenges.
- Personal Branding and Digital Marketing: Develops personal brand management skills using digital tools, including brand identity development, engagement with target audiences, search engine optimization (SEO), and data analytics to enhance professional reputation in the digital era.
- Integrated Marketing Communications: Examines and implements a strategic approach to integrating marketing channels advertising, public relations, social media, and digital platforms to ensure message consistency and maximize customer engagement.
Finance Track Electives
- Financial Analysis: Focuses on analyzing financial statements from a user perspective, including business strategy analysis, accounting analysis, ratio analysis, and forecasting to assess future performance.
- Financial Technology (Fin Tech): Explores the transformative role of technology in finance, including innovations in payments, lending, block chain, crypto currencies, and robo-advisory services.
- Sustainable Finance & ESG Investing: Equips learners with tools to integrate ESG factors into financial decision-making, including carbon markets and ESG rating systems.
Business Analytics Track Electives
- Data-Driven Decision-Making: Involves applied projects using Excel, Python, and R, focusing on marketing analytics (segmentation), financial analytics (machine learning), and supply chain analytics (demand forecasting).
- Analysis Tools for Managers: Develops proficiency in SQL, Python, and Power BI, enabling learners to analyze, interpret, and communicate data-driven insights across business functions.
- Analytics in Action: Connects statistical theory with business problems, emphasizing data collection and exploration using modern tools, hypothesis testing, regression analysis, and forecasting.
General Electives
- Strategic and Entrepreneurial Management.
- Project Management.
- Negotiating for Business Success.
International Consultancy Project
This project provides an intensive experiential learning opportunity in an international business environment, where learners travel abroad to address real-world challenges faced by enterprises and organizations. Working in small teams, learners collaborate closely with international clients from private enterprises to non-profit organizations to address specific strategic or operational issues.
Throughout the project, learners manage the entire consulting process, from problem identification and analysis to solution development and the delivery of actionable, implementable recommendations. This experience enables learners to apply their knowledge in a global context while developing cross-cultural collaboration skills and an international management mindset.
Integrated Capstone Project
The capstone project allows learners to address a complex strategic business problem independently. Under faculty supervision, learners conduct rigorous research, apply strategic analysis frameworks, and propose actionable solutions aligned with organizational objectives. The project concludes with the submission and formal presentation of the thesis before an academic panel.
Lecturer
PROGRAM LEARNING OUTCOMES
Upon successfully completing the MBA program, students should be able to:
Knowledge
- Integrated Business Foundations: Demonstrate a comprehensive, synthesised understanding of finance, accounting, marketing, operations, organisational behaviour, and strategy, and explain how these functions interrelate to support evidence-based decisions in complex organisations.
- Strategic & Entrepreneurial Theories: Critically explain advanced theories of competitive strategy, business-model innovation, and entrepreneurial growth applicable to volatile, uncertain, complex, and ambiguous (VUCA) environments.
- Digital Technologies & Data-Driven Business: Articulate the principles and strategic implications of AI, big-data analytics, blockchain, and cybersecurity for value creation and organisational transformation.
- Responsible Business, ESG & Sustainability: Evaluate ethical governance models, ESG metrics, sustainability frameworks, and relevant legal requirements to guide long-term corporate value creation, ensure regulatory compliance, and enhance positive societal impact.
- Global Business Environment & Intercultural Management: Explain macroeconomic, geopolitical, and cultural factors shaping international markets, and describe strategies for managing cross-border operations and diverse teams.
- Innovation Management & Organisational Learning: Describe theories of knowledge creation, open innovation, and organisational learning, and assess how firms build agility and continuous-improvement capability.
Skills
- Analytical & Evidence-Based Problem Solving: Diagnose managerial challenges with appropriate qualitative and quantitative methods, synthesising data into actionable recommendations.
- Strategic Innovation & Digital Change Leadership: Design and evaluate technology-enabled change initiatives that enhance competitiveness, resilience, and stakeholder value.
- Cross-Cultural Communication & Negotiation: Persuade effectively across cultures and stakeholder groups to align interests and foster collaboration.
- Venture Design & Entrepreneurial Practice: Innovate and pitch scalable new ventures or intrapreneurial projects using lean experimentation and market analytics.
- Financial Literacy & Risk Analysis: Analyze financial statements, valuation and capital-budgeting techniques, and risk scenarios to support strategic investment decisions
- Project Leadership & Integrative Capstone Execution: Manage complex projects, culminating in a live consultancy or venture capstone, and evaluate outcomes against strategic goals.
Autonomy & Responsibilities
- Ethical Leadership & Corporate Accountability: Demonstrate integrity and transparency in decision-making, upholding professional standards and social responsibility.
- Inclusive Leadership Journey & Reflective Development: Cultivate an inclusive, emotionally intelligent leadership style through continuous self-assessment, peer feedback, and coaching.
- Lifelong Learning & Career Self-Management: Proactively set personal development goals, leverage career resources, and adapt skills to evolving industry trends and technologies.
- Global Citizenship & Societal Impact Orientation: Integrate global perspectives with local insight to craft strategies that promote inclusive growth and sustainable development
Fees & Funding
Tuition Fees for 2026
VND 128.800.000
Total tuition fee
This tuition fee includes the course fee (excluding accommodation, meals, and travel expenses) for BUS 580 – International Consultancy Project; it does not include any additional tuition or fees incurred for retaking any course or module (if applicable).
Scholarships for 2026
To support high-potential candidates with outstanding capabilities and personal qualities, applicants seeking scholarship consideration must submit an essay outlining their motivations, academic and career objectives, learning aspirations, and other relevant factors.
The scholarship essay must be submitted together with the application dossier.
Admissions Information
The MBA program at Eastern International University (EIU) seeks motivated managers, professionals transitioning into leadership roles, entrepreneurs, and ambitious working professionals who aspire to learn and grow within a professional, experiential learning environment. The program is designed to enhance participants’ capabilities and prepare them to become successful leaders in a dynamic business context.
The program welcomes applicants from diverse academic and professional backgrounds, subject to the following criteria:
Academic Qualifications
- Applicants must hold a bachelor’s degree (or higher) in Business Administration, or a related field.
- Applicants from non-business disciplines may be considered if they possess relevant managerial experience.
English Language Proficiency
Applicants must demonstrate English proficiency at Level 4 or above under the Vietnamese Six-Level Foreign Language Proficiency Framework by meeting one of the requirements listed below:
- A bachelor’s degree (or higher) awarded by Eastern International University or other íntitutions, with the program delivered in English.
- A bachelor’s degree (or higher) awarded by Eastern International University with English proficiency at Level 4 or above and awarded within the past two years.
- A valid English language certificate with a minimum IELTS score of 5.5 or TOEFL iBT score of 46.
- A bachelor’s degree (or higher) in English Language Studies.
Application Submission
Applicants may submit their application documents either in person at MBA Program Office 12.101.B5, or online via the University’s Graduate Admissions website here
Hotline: 0274 222 0341
Application Assessment and Timeline:
The admission process aims to select candidates with leadership potential and strong academic performance. Applications are evaluated based on the criteria specified in the University’s annual admission plan. Shortlisted candidates who meet these criteria will be invited for an interview scheduled from May 4 and May 8, 2026. Each interview session will last 30 minutes.
Key dates:
- Application deadline: 31 March 2026.
- Pre-MBA course: from 5 April 2026 to 1 May 2026.
- Interview period: from 4 May 2026 to 8 May 2026.
- Announcement of results: 15 May 2026.
- Enrollment and commencement: As announced by Eastern International University.
Contact information
- 0274 222 0341
- mba.admissions@eiu.edu.vn
- 81 Nam Ky Khoi Nghia Street, Binh Duong Ward, HCM City
Prospective applicants may leave their contact details, and the EIU admissions team will contact them at the earliest opportunity.
