Dr Nguyen Truong Son is currently Vice Dean of Becamex Business School and a lecturer in Marketing at Eastern International University (EIU). He earned his Master’s degree in Marketing from Griffith University, Australia, and his PhD in Marketing from the University of Lincoln, the United Kingdom. Before joining academia, he gained several years of professional experience in marketing in Vietnam and Australia. The combination of practical experience and a strong academic background enables him to bring an approach that connects theory with real-world application in teaching, research, and consulting.

Dr Nguyen Truong Son’s research interests focus on Consumer Behaviour, Consumer Culture, Online Social Influence, Impulse Buying, and consumer behaviour in digital environments.