On April 15, Eastern International University (EIU) welcomed a group of students from Vrije Universiteit Amsterdam (the Netherlands) as part of a field trip program in Ho Chi Minh City, aiming to strengthen international cooperation and academic exchange.
Attending the program, from EIU were Mr. Nguyen Tan Loi – Chairman of the University Council, and Dr. Ho Nhut Quang – Advisor of University Council/Board of Directors, and Director of Honors Program in Business Administration. From VUA, the delegation included Dr. Marc D. Bahlmann and 12 students.
Dr. Ho Nhut Quang shared at the program
At the program, Dr. Ho Nhut Quang shared an overview of Vietnam’s culture and business environment, providing international students with practical insights. Accordingly, thorough preparation, the use of visual tools, and attention to the audience’s level of understanding were considered key factors in enhancing communication effectiveness.
Dr. Marc D. Bahlmann introduced about Amsterdam Research Project
As part of the program, Dr. Marc D. Bahlmann introduced the Amsterdam Research Project (ARP). Through the project, students develop applied research skills by working directly with organizations, learning how to translate research findings into feasible recommendations while strengthening their ability to collect and analyze data in the context of emerging markets. The program also helps broaden students’ perspectives on the operations of European businesses in the international environment.
VUA students introduced distinctive features of Dutch culture
During the exchange session, VUA students introduced distinctive features of their country’s culture and business environment, offering a vivid perspective on how businesses operate in Europe. The open and friendly atmosphere encouraged students from both universities to share their learning experiences and discuss global business trends.
At the end of the program, many EIU students expressed their excitement about the opportunity to connect directly with international peers and hoped that EIU would continue to organize more similar activities in the future. The event not only contributed to strengthening cooperation between educational institutions but also helped promote the spirit of global integration and continuous learning among students.
Some images at the program:
