This academic competition provides EIU students with an opportunity to develop strategic thinking, creativity, and the ability to apply marketing knowledge to real-world business situations.
Through the challenge of developing an Integrated Marketing Communications (IMC) plan for AEON MALL Binh Duong Canary, students will have the opportunity to work on a real-world marketing challenge. They will develop their skills in market analysis, strategic planning, communication strategy development, and presenting ideas to industry experts.
WHAT CAN YOU GAIN FROM THIS COMPETITION?
- Solve a real-world marketing challenge from AEON MALL Binh Duong Canary.
- Explore retail operations through a field trip to AEON MALL.
- Learn from lecturers at Becamex Business School and AEON MALL experts.
- Receive professional training, guidance, and mentoring.
- Present your ideas to a panel of professional judges.
- Compete for prizes worth up to VND 17.000.000 in total.
COMPETITION STRUCTURE
In Round 1, each team will develop a 12–15-slide proposal for an Integrated Marketing Communications (IMC) campaign, presenting creative and practical marketing solutions to a real-world challenge from AEON MALL Binh Duong Canary.
Based on the judges’ evaluations, the 10 teams with the highest scores will advance to the Final Round, where they will take on a new challenge.
ELIGIBILITY: All EIU students
KEY DATES
- October 14, 2026: Kick-off Workshop
- October 21, 2026: AEON MALL Field Trip
- October 30, 2026 – 4:30 PM: Round 1 Submission Deadline
- November 3, 2026 – 10:00 AM: Announcement of the Top 10 Teams
- November 4, 2026: Training & Mentoring
- November 18, 2026 – 4:30 PM: Final Round Submission Deadline
- November 25, 2026 – 8:00 AM to 12:00 PM: Final Round & Awards Ceremony
TRAINING & MENTORING SUPPORT
The Top 10 teams will receive specialized training and mentoring from lecturers at Becamex Business School and AEON MALL experts to help them refine their strategies and prepare for the Final Pitch.
HOW TO REGISTER
Register through the link: https://forms.gle/z9SS5r24P6GPfezH9
Or scan the QR code on the poster.
Registration Deadline: October 14, 2026 – 4:30 PM
PRIZES
The total prize value is up to VND 17.000.000
