On October 21, as part of the AEON MALL NextGen Marketers 2026 competition, students from Eastern International University (EIU) participated in a field trip to AEON MALL Binh Duong Canary.
Students visit AEON MALL Binh Duong Canary.
During the visit, students attended a career seminar where they gained insights into marketing and business operations. Through field research activities, students had the opportunity to observe customer behavior, learn about customer traffic patterns, and collect relevant data related to the competition’s challenges. In addition, the discussion and Q&A session allowed participants to ask questions and clarify important details, helping them better understand the competition requirements and identify suitable approaches to their projects.
A representative from AEON MALL Binh Duong Canary shares insights with students.
With the competition challenge focusing on increasing customer visits to AEON MALL Binh Duong Canary on weekdays, the field trip played an important role in helping participants develop their ideas. By accessing real-world data and learning about actual business operations, students gained a better understanding of customer needs, allowing them to evaluate the feasibility of their proposed marketing solutions.
Students ask questions.
The field trip was an important step in helping participants gather practical information and develop ideas for the next rounds of the competition. The knowledge and data collected at AEON MALL Binh Duong Canary will help students develop marketing campaigns that meet the company’s requirement.
Photos from the program:
